Flow-Tronic is an internationally recognized Belgian manufacturer of innovative flow measurement instrumentation for open channel and full pipe applications. Established in 1989 in Welkenraedt, Belgium, and ISO 9001:2015 certified, Flow-Tronic has deployed systems in over 50 countries worldwide. Shell Bird General Trading is the exclusive distribution partner for Flow-Tronic across the UAE, with project-based coverage across the wider GCC region.
Shell Bird General Trading is a proud member of the Syed & Sons Group, a Dubai-based engineering conglomerate established in 2005. The group’s portfolio exceeds AED 20 billion across EPC contracting, facilities management, and specialized engineering services. Major clients include DEWA, Dubai Municipality, RTA, Nakheel, Emaar, DAMAC, and Meraas.
Shell Bird’s commodities division is backed by our own dedicated processing operations in East Africa. Through our partner entities in Tanzania, we maintain direct relationships with farming communities across West and East Africa ensuring fair trade practices, full traceability, and consistent quality from farm to shipment.
S&M Agro Export Ltd
Our primary processing and export facility in Tanzania, handling sourcing, grading, quality control, and shipment of agricultural commodities directly from the region.
Bluemoon Agro Trading
Our trading and procurement arm in Tanzania, managing farmer relationships and raw commodity aggregation across the region.
Mkemi Agrix Ltd
Our agricultural production partner providing direct farm-level access and supporting fair trade practices for farming communities across West Africa.
ISO 9001:2015
Quality Management System (Flow-Tronic)
ATEX Directive 2014/34/EU
Equipment for Explosive Atmospheres (Flow-Tronic)
BRC Global Standard
Food Safety (Commodities Supply Chain)
ISO 9001
Quality Management
(Syed & Sons Group)
ISO 22000
Food Safety Management (Commodities)
ISO 14001:2004
Environmental Management (Syed & Sons Group)
OHSAS 18001:2007
Occupational Health & Safety (Syed & Sons Group)