Engineering Trading
Advanced instrumentation for water, wastewater & industrial infrastructure
DIVISION OVERVIEW

Under the Syed & Sons Group, Shell Bird General Trading operates the Engineering Trading division, specializing in the supply and integration of advanced instrumentation for water, wastewater, and industrial infrastructure.

Our product scope includes flow measurement instruments, pressure and temperature transmitters, conductivity and salinity analysers, and hydrocarbon analysers — sourced through exclusive OEM partnerships with leading European manufacturers.

Shell Bird is the exclusive UAE distribution partner for Flow-Tronic S.A. of Belgium, and serves the wider GCC region on a project basis.

Our team combines the group’s two decades of hands-on experience with pumping stations, SCADA/telemetry systems, and water networks with cutting-edge European technology. We provide complete solutions encompassing consultancy, site surveys, installation, commissioning, calibration, training, and long-term after-sales support.

TECHNOLOGY PARTNER — FLOW-TRONIC

Flow-Tronic S.A. is an internationally recognized Belgian manufacturer of innovative flow measurement instrumentation for open channel and full pipe applications. Established in 1989 and ISO 9001:2015 certified, Flow-Tronic has deployed systems in over 50 countries worldwide.

Shell Bird General Trading is the exclusive distribution partner for Flow-Tronic across the UAE, with project-based coverage across the wider GCC region.

PRODUCTS
Non-contact radar area/velocity flowmeter
RAVEN-EYE 2+
Revolutionary non-contact radar flowmeter measuring flow from above the water surface. Patented velocity distribution analysis with self-learning technology ensures accurate readings in the most challenging conditions — high solids, extreme temperatures, shallow and caustic flows.
  • Non-contact
  • IP68 sensor with zero maintenance
  • Portable or permanent installation
  • RS485 + 4-20 mA for SCADA integration
  • Channels from 100 mm upwards
  • Auto-diagnostic health monitoring
Non-contact radar flowmeter — ATEX Zone 1 certified
RAVEN-EYE ATEX

All RAVEN-EYE capabilities certified for explosive atmospheres per Directive 2014/34/EU. Safe, accurate flow measurement in petrochemical facilities, refineries, and chemical plants.

  • ATEX Zone 1 certified
  • Intrinsically safe electronics
  • Non-contact eliminates ignition risk
Ultrasonic digital Doppler flowmeter with integrated level sensor
BELUGA A/V

Advanced digital acoustic area/velocity sensor with real-time spectral analysis. All computations performed internally — outputs flow directly without an intermediate controller.

  • Digital spectral analysis for superior accuracy
  • Integrated hydrostatic pressure level sensor
  • Smart Velocity feature for low-water conditions
  • RS485 Modbus + optional 4-20 mA
  • Bidirectional measurement
Non-contact radar flowmeter for rivers
PHOENIX 2

Purpose-built for river and large irrigation channel measurement with a wide 32° opening angle capturing full-width velocity distribution.

  • 32° radar opening angle
  • Surface-to-average velocity conversion
  • Auto-diagnostic system
  • Compatible with IFQ Monitor and Logger
Full profile electromagnetic insertion flowmeter
TORPEE-MAG

Hot-tap electromagnetic insertion meter with multiple electrodes delivering 0.5% accuracy rivaling full-bore meters. Installs under pressure (up to 17 bar) without service interruption.

  • Multi-electrode sensor with 0.5% full-profile accuracy
  • Hot-tap installation without shutdown
  • DN100 to DN2500 pipe sizes
  • Pre-calibrated from factory
  • 316 stainless steel construction with food-grade epoxy coating
Flow monitoring station & portable data logger
IFQ MONITOR 2 / IFQ LOGGER 2

Permanent monitoring station and battery-powered portable logger for all Flow-Tronic sensors. Real-time display, logging, remote access, and SCADA integration.

  • Compatible with all Flow-Tronic open channel sensors
  • Logger is battery-powered for portable campaigns
  • Remote data access and configuration
Portable electromagnetic water velocity meter
PELICAN

Handheld electromagnetic velocity meter for spot measurements, verification, and field surveys.

  • Portable handheld design
  • Instant velocity readings
  • Minimal training required
OUR SERVICES

Consultancy & Site Survey

Expert assessment of measurement requirements, site conditions, and integration needs.

Supply & Procurement

Direct supply of all Flow-Tronic products with factory warranty and competitive pricing.

Installation & Commissioning

Professional installation including hot-tap for TORPEE-MAG. Full commissioning with verification testing.

SCADA & Telemetry Integration

Leveraging our group’s extensive PLC/RTU and SCADA experience with DEWA, Dubai Municipality, FEWA, and SEWA systems.

Calibration & Verification

Periodic calibration and on-site verification testing. Factory recalibration coordination.

Training & Knowledge Transfer

Operator and maintenance training covering system operation, data interpretation, and troubleshooting.

After-Sales & Spare Parts

Dedicated support with local spare parts stock. Rapid response across the UAE.

TARGET SECTORS

Municipal Water & Wastewater

Sewer monitoring, WWTP flow control, CSO, inflow/infiltration, storm water management.

Drinking Water Distribution

Network monitoring, pump stations, non-revenue water, filter balancing, UV dosing.

Industrial & Process Water

Plant effluent, cooling water, process wastewater, chemical plant flows.

Rivers & Irrigation

River monitoring, irrigation canals, hydrology, flood warning.

Oil & Gas / Petrochemical

Hazardous area monitoring, refinery wastewater, petrochemical effluent.